Festive Season 2025: Experts Forecast High Growth, Highlight Trust as Key Differentiator
- Team InGovern
- Sep 26
- 1 min read
India’s 2025 festive season is set to witness record e-commerce sales exceeding ₹2.2 lakh crores. A webinar by InGovern Research Services noted that digital platforms now account for 26% of festive spending, nearly double the 13% from the previous year. The webinar highlighted that while price and product variety matter, trust has emerged as the foremost factor influencing consumer choices, with 89% of buyers prioritizing it over price and product variety. Amazon leads in preference, followed by Flipkart and Meesho, while managing returns beyond metro cities remains a key challenge for online retailers.
Our Founder & MD, Mr. Shriram Subramanian, highlighted, “Festive spending in India is growing YoY, with digital platforms nearly doubling their share from 13% to 26%. What stands out is how quickly consumers are shifting larger portions of their festive wallet online, driven by trust in returns, transparent pricing, and the growing comfort with high-value purchases across categories.”
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