Evolution of gift cards in India’s digital economy
- Team InGovern
- Feb 6
- 1 min read
In an article on Moneycontrol, our Founder and MD Mr. Shriram Subramanian discusses the evolution of gift cards within India's digital economy. He highlights how rapid technological adoption and the surge of e-commerce have expanded gift card usage nationwide. Once merely a gifting tool, gift cards have now evolved into instruments for shopping, rewards, value-driven purchases, and as a marketing tool.
He highlights how the transformation of gift cards from being used on special occasions to daily transactions has brought a significant behavioral shift among consumers.
Read the full article written by our founder here: https://www.moneycontrol.com/news/opinion/evolution-of-gift-cards-in-india-s-digital-economy-12932277.html
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